MCG Sales Development Specialists
Lead generation and sales support that fills your calendar with qualified meetings.
MCG Sales Development Specialists is the growth division of The Mercier Consultancy Group. We recruit multilingual sales development talent and run done-for-you outbound campaigns across European markets — cold calling, email and LinkedIn outreach that consistently converts into qualified meetings and real pipeline for your closers.
Our Sales Development Services
Done-for-You Outbound
We run the whole outbound motion for you: target list building, multilingual cold calling and structured follow-up until your calendar fills with qualified meetings.
Multichannel Outreach
Phone, email and LinkedIn sequences in your prospects' native languages, coordinated so every touch reinforces the last.
Lead Qualification & Appointment Setting
Every lead is qualified against your ideal customer profile before a meeting is booked — your closers only speak with people worth their time.
SDR & BDR Recruitment
Hiring your own sales development team? We source and screen multilingual SDRs and BDRs with proven cold-outbound track records.
Sales Talent Training & Onboarding
Structured onboarding programmes that get new sales hires productive fast: objection handling, multilingual calling techniques and CRM discipline.
New Market Entry Prospecting
Entering a new country? We build your first target lists, map the local decision makers and open doors in the local business language.
How We Build Your Pipeline
Define the ICP
We agree your ideal customer profile, target markets, languages and what a qualified meeting looks like.
Build the Target List
We research and verify decision makers at companies that fit your profile — no bought lists.
Run the Campaign
Multilingual calling and outreach sequences run daily, with every touch logged in your CRM.
Qualify & Hand Over
Qualified meetings land directly in your calendar with full context, and we report on every metric that matters.
Why Companies Choose MCG Sales Development
Outbound in your prospects' native languages, not just English.
Qualified meetings only — every appointment checked against your ICP.
Choose done-for-you campaigns, hiring your own SDRs, or both.
Deep experience launching into new European markets.
Full transparency: activity, conversion and pipeline reporting.
Backed by the recruitment engine of the whole Mercier Consultancy Group.
MCG Sales Development Specialists — Frequently Asked Questions
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